About Us

In 2000, childhood friends, Bruce, Jamie, and Cameron; while working on the “Truth” anti-smoking campaign created a customized comic book targeting Asian American teenagers who smoke. The project proved to be very successful with more than a million issues being printed and distributed. Their collective experience on this project inspired them to express the action adventure stories they had grown up with from the Shahnameh, in this art form.

The Shahnameh’s main hero warrior, Rostam seemed perfectly suited to the American Comic Book form. In keeping with the Comic Book tradition of blending rich folklore from the melting pot of world cultures, into the American tradition, Bruce, Jamie & Cameron launched the world’s first adaptation of Shahnameh stories into this genre.

After a few years of research, translation and adaptation, Bruce, put together a series of stories, suited for the creation of the books, in which the tradition of Ferdowsi’s technique of using the double entendre, one in which the main story overlays, a deeper message or fable of wisdom and advice, could be accomplished.

Tehran 1973		San Fran 2003
Jamie (left) and Bruce on the right